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Research papers

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Pete Comley
November 1, 1996
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Citation

Comley, P. (1996a, November 01). Internet surveys . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/internet-surveys-